How Instagram is trying to make shopping more visible

As Instagram seeks to become more of a commerce platform, it is taking a heavier hand in encouraging users to come to the app to shop. That was signaled by the launch of a new Shop tab in Instagram Explore last week. Here, Instagram users search among a few categories like Beauty, Home and Travel, and find Instagram posts from brands and retailers who have tagged those types of products in their post. Products that are available to purchase through Instagram Checkout, which allows customers to buy products without leaving Instagram, are highlighted by a double arrow. Read more…