Mapping your marketing to the ‘next normal’

We are all still in the throes of the pandemic and there is no real end in sight. In this ever evolving, ever changing marketing landscape, there is no certainty as to what our new future is going settle down to look like.
But we certainly do know one thing: our customer behaviours, needs and expectations won’t be going back to what they were before the pandemic.
Where we are heading toward is our next normal. And as marketers, we need to be testing new ideas, making dramatic changes and investing in transformational campaigns. Most importantly, we need to be creating an agile marketing culture that will thrive in the emerging post-pandemic world, ready to address this next normal and all the ’next normals’ that will inevitably follow. Read more…