Virtual try-on tools gain favor among fashion retailers

A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic.  Emerging technology companies like Zeekit are finding early success partnering with retailers like Macy’s and ASOS to bring the capabilities to their companies. 
According to Zeekit, early data shows the service has helped reduce return rates for partners by 36%. Read more…