With more people stuck at home, DTC brands see gains from email

Back in January, email fatigue was the digital malaise du jour. Now, they’re getting a second lease on life, thanks to a change in people’s behaviors and where they’re spending their time.
According to new data from Omnisend, open rates saw a 31% lift year-over-year during the post-coronavirus months. The report analyzed 2.5 billion emails and found that between January and April, open rates were steadily increasing — with March seeing the largest jump. For comparison, during the same period the year before, open rates saw a decline. Read more…