As retailers figure out reopening plans, foot traffic trends continue to fluctuate

Retail reopenings have become a balancing act, thanks to a hard-to-predict timeline. Brick and mortar’s resumption has been anything but normal — even in states that claim they’ve fully reopened for business.
Despite foot traffic returning at nearly 50% the normal rate in some states, the current spike of cases has some cautious retailers on the sidelines rethinking their timeline. Furthermore, data patterns are offering clues on the long term benefits of holding off on opening storefronts. New data by Zenreach, a walk-through marketing company, said that post-pandemic traffic in hard-hit areas is still well below the national level.  Read more…