B2B marketers are converting their in-person events into live virtual experiences

The coronavirus has exacted a staggering price on the events business. Canceled trade shows and exhibitions led to a $145 billion loss in contracts through the end of 2020’s second quarter, according to the Global Association of the Exhibition Industry. Lost economic output exceeded $88.2 billion, with a $31 billion hit in North America alone. And the long-term outlook for the events field is not encouraging. Read more…