How to get your brand ready for the launch of Instagram Reels

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete videos, and reveal personal information because of a vulnerability in the web domain. It’s now been banned in India, Wells Fargo company devices, US Navy government devices, the US Air Force, US Coast Guard, US Marine Corps, US Department of Homeland Security, and TSA. With these growing concerns and the possibility of TikTok being banned in the United States, the Instagram Reels feature offers an opportunity to fill the space of TikTok and provide brands a new opportunity for social media marketing. Read more…