2019: The year of the clothing subscription

This year, eCommerce innovators welcomed consumers who wanted to rent — instead of own — their wardrobes, with clothing rental startups growing their reach through the help of new offerings and partnerships. And, in some cases, brick-and-mortar retailers brought these concepts to their own brands with original takes on clothing rental.
In February, news surfaced that  American Eagle Outfitters was  experimenting with an American Eagle Style Drop subscription offering. Shoppers could have “unlimited access” to clothing per reports at the time. Consumers can look through selections that get refreshed weekly with the subscription. Read more…