Give your female shoppers what they really want – time

Across the region, for every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks to breakfast cereals, some brands are still creating unnecessarily gendered versions of products where often the only unique feature is pink or glammed up packaging.
But that doesn’t mean there aren’t opportunities for brands to market to women, it just means you need to find ways to address the problems women face. One of the biggest challenges, and a good place to start, is by giving women back what she values the most—time. Read more…