Beyond discounts: Retailers offer frequent shoppers out of the box perks

Retailers are embracing shopping rewards programs that offer bonuses beyond coupons. As brick and mortar and e-commerce retail struggle to navigate the current landscape, loyalty programs can act as a bridge to shoppers amid the Covid-19 crisis.
A shift in customers’ expectations in recent years has led more retailers to adopt unique perks that reward frequent shoppers in experience-focused ways, not just discounts. Retail chains like Uniqlo, Sephora and H&M have joined the trend, along with startup direct to consumer brands like Carbon38 and Glossier. Read more…