Measure how online activity on Yelp drives physical store foot traffic

Yelp, the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new video-centric format that allows national marketers to feature in-season promotions and to tell their brand story more effectively. Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. The new products have been piloted by Denny’s and other Fortune 500 brands. Read more…