A 2020 guide to smart discounting

Despite continual improvements in online shopping experiences, the simple driver behind record shopping days is the same as it’s ever been: discounts. Black Friday and Cyber Monday represent the epitome of deal-driven commerce, and companies everywhere put a significant amount of time and effort into crafting their annual promotions for these mega-shopping days. However, as most retailers will attest, a strong discounting and promotions strategy needs to take a broader view in order to drive year-round sales and bottom-line benefits.  Read more…