Appealing to Gen Alpha requires a dual marketing approach with winning over parents

The key to reaching generation Alpha is YouTube and Instagram, but brands need to be wary of privacy concerns. Wendy Olson Killion was talking to her 7- and 9-year-old children about where to visit after getting them their passports. Without missing a beat, the younger of the two suggested taking a trip on the bullet train in Japan. How did her son happen to know about that particular option? “He told me he was watching Carmen Sandiego on Netflix on his tablet and it came up,” says Killion, VP of business development at Expedia Group Media Solutions. “He just has access to so much information.” Read more…