2020 Trends at the intersection of culture and commerce

The most impactful way a brand can connect with consumers is by ‘shaping culture’, engaging in ongoing conversations and seamlessly providing value within their daily life. In today’s hyper-connected world, consumers are highly engaged in the pursuit and celebration of all things culture, and the content it influences. Tapping into leading cultural trends and passion points is essential for brands seeking to make an impact in 2020. At Culture Group we employ our “5C’s Model” to guide client strategy. At its core, culture has the ability to create strong and provocative relationships with consumers, that in turn, shapes habits around content consumption; content creates communities of like-minded individuals, which engage in conversation, ultimately influencing commerce. Read more…