4 Top strategies for combating customer returns

4 top strategies for combating customer returns | 4 Top strategies for combating customer returns Whether you’re a budding ecommerce brand or a long-established company, you’ve probably been affected by rising customer returns. Unfortunately for online merchants, ecommerce returns have reached staggering heights. In 2017 alone, American consumers returned $351 billion in online and offline purchases (NRF).
Though returns are particularly prevalent in the fashion industry, where nearly nine out of 10 US shoppers have admitted to having returned items purchased online in the last year, the issue ranges across industries, from Health & Beauty, to Electronics, Home & Garden, and beyond. Read more…

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