How luxury brands can win during a crisis

The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. With markets in turmoil and uncertainty at peak levels, CEOs of brands — both in and out of the luxury industry — are asking me: What now?
Nearly all sectors have felt an impact. With several parts of China on lockdown and travel between the mainland and Hong Kong restricted, the world’s leading luxury market is hurting. We’ve seen empty stores throughout China and consumers deferring, reevaluating, or canceling their purchases. Read more…