How Facebook bidding works and how to get conversions

Understanding how the Facebook ad auction works helps performance marketers to drive more conversions. Highlighting some of the best parts of Facebook’s Advertiser Help Center, we put together this short guide to bidding best practices. Facebook hosts a great Advertiser Help Center with answers to almost any question about Facebook advertising. Finding the right answers from such an abundance of information can sometimes be a bit overwhelming, so we put together a short overview of the most essential best practices and a summary of how different parts of Facebook optimization work together. We also included links to further readings, where you’ll be able to dig deeper into the topics. Read more…