Industry insights blog

What is social proof & how to use it for ecommerce marketing
19 Jan: What is social proof & how to use it for ecommerce marketing

If you’ve ever bought a pair of jeans after seeing them on someone else or ordered a meal upon seeing it delivered to a person at the next table, then you’ve been influenced by social proof. But what exactly is social proof? Social proof is a powerful phenomenon that has long impacted people’s buying decisions. As the way we shop has…

A step by step guide to building a micro-influencer marketing strategy
18 Jan: A step by step guide to building a micro-influencer marketing strategy

What is a micro-influencer, and why should you choose to go this direction with your influencer marketing strategy? In this blog, we’ll dig into who micro-influencers are, why they can be an effective strategy for your brand and give you a step-by-step guide on how to leverage them for your content marketing.
Micro-influencers are categorized as everyday people with modest social…

Why are abandoned cart email subject lines important?
17 Jan: Why are abandoned cart email subject lines important?

Many ecommerce marketers already know that sending abandoned cart emails to customers who add a product or products to their cart without completing checkout is one of the most effective ways to turn considerations into conversions. But even the most incredible abandoned cart email is only as good as its open rate. So how do you get shoppers to open your…

How to manage customer review data
16 Jan: How to manage customer review data

Delta, Avery, Whirlpool, and Netgear are a few of the brands that use Reviewbox to monitor, analyze, and respond to customer product reviews in a single platform. This integration will allow us to increase our e-commerce data – product reviews, product catalogs, pricing. Along with product data collected from sites that include Amazon, eBay, and Walmart, so you can manage reviews,…

6 Companies transforming the new era of ecommerce
15 Jan: 6 Companies transforming the new era of ecommerce

In the new pandemic-induced era of online shopping, both digitally native brands and traditional retailers are continuously navigating how to stay in tune with evolving consumer behaviors. The Innovation Lab at NRF 2022: Retail’s Big Show features more than 50 visionary tech startups that are transforming every vertical in retail, making strides in areas including sustainability, supply chain and personalized…

Facebook encourages shopping through its groups with new features
14 Jan: Facebook encourages shopping through its groups with new features

Gone are the days when shopping meant stacks of catalogs and infomercials. Today we look to our friends, family, creators and groups we trust for inspiration. With more than 1.8 billion people using Facebook Groups every month, today we’re introducing new ways to shop in Groups and get inspiration from friends and creators you trust on Facebook: We’re introducing new…

What consumers expect in a post-pandemic world
13 Jan: What consumers expect in a post-pandemic world

If you needed customer support and the only option was to call them, would you be annoyed? What if you lost your ticket to a game, and they didn’t have a backup anywhere? Your answers now might be different than they would have been 10 years ago, because when consumer expectations evolve, they don’t usually go back.
When businesses change the…