Industry insights blog

seven senders
17 Sep: A single point of contact for all shipping issues avoids data chaos

Five steps to improve processes and increase transparency in your cross-border business.
1. Centralize your international shipping processes and contacts
2. A customized, proactive and targeted customer approach is essential
3. A carrier network provides extra flexibility and better terms
4. Ensure seamless and customer-focused communication
5. Data analysis of delivery performance, delivery times or rates is essential

The difference between personalization and customization in retail CX
16 Sep: The difference between personalization and customization in retail CX

Retailers often use the terms ‘personalization’ and ‘customization’ interchangeably. In reality, these two terms provide vastly different benefits to the customer experience, both in-store and online.
In short, customization is all about the products while personalization is all about the people. • Customization allows the consumer to assume the role of creator by adding a monogram or choosing sneaker colors. …

70% of Europeans are open to Live Shopping
15 Sep: 70% of Europeans are open to Live Shopping

Live Shopping is already a standard for online purchasing in China. Moderators or popular Influencers take customers on tours via live video and answer questions via chat. With on average 50,000 livestreams and over 260 million views daily, shopping streams in China will generate sales of US$ 300 billion this year alone, and the trend is rising. For Europe and…

8 Reasons why a YouTube channel is a requirement for your brand
14 Sep: 8 Reasons why a YouTube channel is a requirement for your brand

According to recent statistics, 74% of adults in the US use YouTube. That’s more than Facebook and almost twice as many as Instagram.  Statistics like these are among the top reasons why most successful brands have already established their presence on this platform.  People love to watch videos, and a great number of people prefer watching videos to reading text….

Pinterest doubles down on social commerce
13 Sep: Pinterest doubles down on social commerce

Pinterest is ramping up its e-commerce capabilities and influencer content with a big focus on beauty. Pinterest’s latest new social commerce update gives influencers the ability to add shopping links within its Instagram Stories-style Idea Pins post format. As of July 27, talent (which Pinterest calls creators) can disclose paid partnerships and add tags to featured products that are in the…

12 Innovative ways to target Generation Z on Snapchat
12 Sep: 12 Innovative ways to target Generation Z on Snapchat

Snapchat is not dead, especially among 18- to 29-year-olds, which is why marketers shouldn’t ignore advertising on this social network. With Snapchat, they can go beyond simply promoting a product and truly connect with members of Generation-Z on their home turf. To engage with this demographic, marketers will need to formulate innovative strategies that leverage Snapchat’s robust features.
To take advantage…

Modern consumer journey: All you need to know
11 Sep: Modern consumer journey: All you need to know

The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While we have often heard the phrase that “consumer is king”, it’s truer now more than ever. With brands competing to win larger customer shares, consumers can make a choice from thousands of brands for similar products.  …