Industry insights blog

The line between social media and e-commerce is beginning to disappear
18 Apr: The line between social media and e-commerce is beginning to disappear

With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail. In March, Instagram announced a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app. The launch is the latest in a slew of updates from the past year that…

The cross-border opportunity and the benefits of a direct-to-consumer strategy
17 Apr: The cross-border opportunity and the benefits of a direct-to-consumer strategy

Brands are increasingly at the mercy of global tech giants like Amazon, Google and Facebook (Instagram) to access customers. The sales that occur on these large platforms tend to be less profitable compared to purchases made directly through a brand’s website. This is, in part, due to commissions and marketing costs that contribute to the cost of a sale and impact…

How to personalize emails throughout the customer lifecycle
16 Apr: How to personalize emails throughout the customer lifecycle

For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process.  Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email is still the best option for delivering…

Ikea to test furniture leasing option in 30 markets
15 Apr: Ikea to test furniture leasing option in 30 markets

Ikea announced it will begin to test furniture leasing in 30 markets during 2020. “We know from our research that people’s behaviour and relationship to things are changing – as small space living becomes more common, and people are becoming more conscious of their impact on the planet, they want to be less wasteful and are looking for help to…

Online shopping overtakes a major part of retail for the first time ever
14 Apr: Online shopping overtakes a major part of retail for the first time ever

Online shopping led by Amazon hit a new milestone in February. The total market share of “non-store,” or online U.S. retail sales was higher than general merchandise sales for the first time in history, according to a report from the Commerce Department this week.
“The days of the internet and online shopping being ‘just a fad’ have come a long way…

How Insta-fashion is changing the way we shop
13 Apr: How Insta-fashion is changing the way we shop

Instagram has become the window display for a new generation of savvy shoppers – and it’s changing the way we consume style, for good and bad. We’ve all bought them at some time or another: the perfect pair of shoes. Stylish, comfortable – the kind you wear with everything until they fall apart, and you have to start scouring the internet for…

Futuristic delivery options: How realistic are they?
12 Apr: Futuristic delivery options: How realistic are they?

In recent years, delivery has evolved far beyond its humble roots. Next-day delivery is now the norm, same-day delivery is becoming feasible, and customers have an increasing level of interconnectivity with carriers, able to track packages in some instances all the way to their doors. And it’s continuing to be optimised. So what does the future hold? Discussions on drone delivery…