Industry insights blog

What information must be provided to users regarding cookies ?
10 Oct: What information must be provided to users regarding cookies ?

On October 1, 2019, the Court of Justice of the European Union (“CJEU”) issued its decision in an important case involving consent for the use of cookies by a German business called Planet49. Importantly, the Court held that (i) consent for cookies cannot be lawfully established through the use of pre-ticked boxes, and (ii) any consent obtained regarding cookies cannot…

Holiday creep is on, but many shoppers hold out for online deals
09 Oct: Holiday creep is on, but many shoppers hold out for online deals

With each passing year, it seems the holiday shopping season creeps up earlier and earlier. This year is no exception. But in an interesting twist, many U.S. consumers intend to hold out on spending big online until later in the season. A clear indication that shoppers plan to splurge on Black Friday/Cyber Monday and bide their time waiting for other…

P&G’s strategy on promoting diversity and navigating consumer data
08 Oct: P&G’s strategy on promoting diversity and navigating consumer data

P&G chief brand officer Marc Pritchard explains how the company is disrupting marketing at the ANA Masters of Marketing conference. In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter.
That…

Why influencer marketing is here to stay
07 Oct: Why influencer marketing is here to stay

The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is. Influencers have the ability to connect personally and develop more committed followings than all but the savviest of brands. Since influencer marketing gives brands an opportunity to tap into those shared audiences, it’s no surprise it’s…

Why younger consumers are hitting retail locations rather than shopping digitally
06 Oct: Why younger consumers are hitting retail locations rather than shopping digitally

While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true. “Millennials identify with making the world a better place in a time when the government can’t,” said Bob Phibbs, CEO of The Retail Doctor, who noted other socially conscious moves by brands like Nike (think Colin Kaepernick), Starbucks and Target,…

Analysis of the PSD2 and Open Banking in Europe
05 Oct: Analysis of the PSD2 and Open Banking in Europe

Banking, which is a heavily regulated industry, is changing partly due to regulations and also due to new players and tech-led experiences they are bringing to the customers. Among these regulations, there is one such regulation that has the potential to change banking forever: Open Banking. Using Open Banking, the financial institutions can securely provide other FIs and TPPS with…

Three tips for Q4 ad copy and messaging
04 Oct: Three tips for Q4 ad copy and messaging

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be…