In a fitting room next to a rail of clothing, two women discussed fashion trends and their favourite pieces of the season, as well as their outfit choices that day. It could have been two friends sharing tips while shopping, but Monki editor-in-chief Eleonore Nygårds and buyer Nina Gomes were being filmed and broadcast to users across the H&M-owned brand’s 19…
In today’s times, almost every business is producing content. If your branded content isn’t fetching you a growing audience, it’s failing at the very purpose of content marketing. Attracting and retaining audience attention remains one of the biggest challenges for content marketers.
It’s critical to work on creating a content strategy that meets audience needs and is tailored to build strong…
Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 ads per day. The path to purchase is obviously cluttered and complicated and no two are the same. Your consumer likely interacted with several other organic and paid media channels before deciding whether…
Q3 2019 saw strong growth in downloads and consumer spend, building towards the holiday season in Q4. The start of the school year, and beginning of soccer and football leagues globally also supported this growth, making Q3 2019 the strongest quarter for mobile yet. Globally, there were over 31 billion app downloads in Q3 2019, up 10% year-over-year. Consumer spend also…
Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, breaks down the results of a gender representation in advertising study — unprecedented in its size and scope — and the effect these images have on experiences around the world.
Fifteen years ago, I sat down to watch preschool programming with…
A customer’s ‘experience’ with your brand never stops, whether you define it or leave it to random circumstances. As a business, you are always delivering experiences with each interaction and at each touchpoint- what varies is whether it is an experience that moves them closer to purchase or away from purchase. In other words, a good experience or a negative one.
It’s…
Facebook is launching a new payments system, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp, and it’s designed to facilitate payments across Facebook’s popular social networks and apps. You’ll be able to use Facebook Pay to send money to friends, shop for goods, or even donate to fundraisers. The service will be separate from…