Amazon announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands. Iconic American fashion house, Oscar de la Renta, unveils the first store featuring its Pre-Fall and Fall/Winter 2020 collections, inclusive of ready-to-wear, handbags, jewelry, accessories, and a new perfume, with childrenswear coming soon. More brands will launch within Luxury…
Once you’re ready to hit the ground running with your influencer campaign, it’s time to put all terms in writing. This critical step protects your brand and your influencer from mismanagement, unforeseen circumstances, and more.
As you begin to build an influencer contract, how do you know what you to include? This is an important question. There are a few high-level…
Major brands including Dunkin, Sephora, Red Bull, Maybelline and Louis Vuitton have already made their debut on Instagram Reels, the platform’s TikTok-style feature, with Maybelline’s video starring model and influencer Nikkie De Jager, who lip-synced to the brand’s jingle while applying makeup. Facebook-owned Instagram wants to create the next hot social media craze with Reels, drawing on the interest in…
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey showed that 32 percent of U.S. consumers shopped online with a brand they hadn’t before COVID-19.1 This is an opportunity for businesses to connect with new customers, but it’s also…
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely relied on a reach-based model where marketers look to get individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to…
Scrolling through Instagram during the initial few months of the coronavirus stay-at-home efforts, one may have noticed people posting at-home facial tutorials and sharing skincare routines right alongside selfies tagged #makeupfree. Spending more time at home than usual, possibly with more time on their hands than usual, a number of people may have taken to wearing more than one kind…
We are all still in the throes of the pandemic and there is no real end in sight. In this ever evolving, ever changing marketing landscape, there is no certainty as to what our new future is going settle down to look like.
But we certainly do know one thing: our customer behaviours, needs and expectations won’t be going back to…