Industry insights blog

emergence of the senior e-shopper
18 Jun: Who is the senior e-shopper?

Aged 55 and older, this relatively new profile with a traditional shopping style has immense buying power that justifies e-tailers’ investment in them.

5 Influencer marketing tips marketers can learn from Amazon
17 Jun: 5 Influencer marketing tips marketers can learn from Amazon

Who has influence, in Amazon’s opinion? All Amazon customers. As such – how Amazon does influencer marketing is much different than how most marketers approach influencer marketing today. Where most brands are managing one or two word-of-mouth marketing programs on average (influencer, advocacy, referral and/or loyalty), Amazon is executing four, and then some. From Amazon’s Influencer Program to Amazon Prime, there’s a program for…

5 Impactful marketing hacks small businesses can implement immediately
16 Jun: 5 Impactful marketing hacks small businesses can implement immediately

Small business owners understand better than most that there’s no shortcut to success. The recipe for long-term viability includes hard work, discipline, and a laser-like focus on customer needs. Unfortunately, many small business owners struggle to carry this same approach into their marketing. It’s understandable because, in the ultimate catch-22, the day-to-day work of running a business often leaves little time…

Shopify bringing Shop Pay to all merchants regardless of the commerce platform they use
15 Jun: Shopify bringing Shop Pay to all merchants regardless of the commerce platform they use

Shop Pay—the highest-converting checkout on the Internet—takes a critical step in becoming the preferred checkout for all merchants. Starting with Facebook and Instagram later this summer and followed by Google in late 2021, Shop Pay will be available to more than one million merchants across both platforms—even if they don’t use Shopify’s online store.
Each day, more than 1.8 billion people…

Popular online marketplaces in Europe
14 Jun: Popular online marketplaces in Europe

In Europe, the most popular online marketplaces are Amazon and eBay. But of course, there are many more interesting platforms for retailers looking to sell their products to local customers. Let’s have a look at the most popular marketplaces in Europe.
Is your company the next Amazon? With Lightspeed or Shopify, both optimized for cross-border ecommerce, you can conquer Europe with…

Top 11 tools for finding long-tail keywords in 2021
13 Jun: Top 11 tools for finding long-tail keywords in 2021

Search results pages are crowded these days, with everyone vying for a spot at the top. This means that if you want good placement for a simple, generic search term, you’re going to face a lot of competition.
That’s why, when conducting keyword research, it’s important to target lengthy, highly-specific keywords — these are known as long-tail keywords.
Long-tail keywords are usually…