Industry insights blog

Change to online card payments happening in 2021
04 Mar: Change to online card payments happening in 2021

The 2007 Payment Services Directive was an initiative which aimed to establish a single payment market in the European Union to promote innovation, competition and efficiency in the EU that became a piece of pan-European legislation in 2009.
The Revised Payment Services Directive ( PSD2) is an updated proposal accepted by the European Parliament in 2015. There are many parts to…

Why do consumers provide product ratings & reviews?
03 Mar: Why do consumers provide product ratings & reviews?

A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content. UGC – ratings and reviews, and consumer submitted video, imagery and Q&A content – is typically a core pillar of any successful ecommerce strategy. And with good reason: it’s proven that the more UGC you have on…

Customer loyalty marketing is more important than ever for B2B companies
02 Mar: Customer loyalty marketing is more important than ever for B2B companies

Sharpening the lens on digital marketing. Dramatically improving the customer experience. Building better insights into omnichannel marketing. These are a few of the most critical areas in which B2B marketers should invest to accelerate their way out of the pandemic-induced economic slump, according to Forrester’s Predictions 2021 report.
While moving to a digital-first marketing strategy encompassing multiple channels has been key…

Channel challenges between generations
01 Mar: Channel challenges between generations

The most recent ‘ Customer Engagement: How to win Trust and Loyalty’ report, sponsored by Collinson and dotdigital, investigated the channels chosen by brands to engage their customers. Looking at these figures through the prism of generations reveals both differences and similarities brands should be aware of when contacting customers.
Read on to find out the key differences in how customers…

What is reverse logistics? The delivery process you’re overlooking
28 Feb: What is reverse logistics? The delivery process you’re overlooking

If your business doesn’t have a great reverse logistics plan, you could be losing revenue and not even realizing it. Planning for products to return to your company ( returns management) may seem counter-intuitive. Still, for companies that offer rentals, product pick-ups, or any type of shipment logistics management, the path backward can be just as costly as the path forward….

5 New rules for retail CFOs
26 Feb: 5 New rules for retail CFOs

We all know the world has changed. In just a few short months, we’ve seen shifts that would normally take years to unfurl, and have rushed to adapt and keep up, finding new ways to work and compete on the fly. This is especially salient in grocery retail, one of the first spaces to be impacted by a sudden and…