Industry insights blog

The emergence of mobile gaming as a dominant digital ad platform
02 Jul: The emergence of mobile gaming as a dominant digital ad platform

Heading into 2020, digital marketing experts had no shortage of predictions; then a global pandemic and the subsequent quarantine upended all of them. Or at least, almost all of them.  To discuss what has happened to marketing across the first half of 2020, Digiday recently caught up with Matt Barash, svp of strategy and business development at AdColony, who told…

Facebook and Instagram are about to become small-business shopping hubs
01 Jul: Facebook and Instagram are about to become small-business shopping hubs

Facebook is targeting small merchants with a new ‘Shops’ feature, letting them promote collections of goods within Facebook and Instagram As online shopping continues to be a lifeline for many stuck at home during the coronavirus pandemic, Facebook is announcing on Tuesday that it’s rolling out a new shopping feature on its namesake platform and Instagram. The new concept lets businesses…

China millionaire livestreamer Viya shows online shopping future
30 Jun: China millionaire livestreamer Viya shows online shopping future

A millionaire at 34 and bigger than “Sunday Night Football,” China’s star saleswoman Viya rules a $60 billion world of live online shopping. Huang Wei can sell anything. For instance: In April, Huang—known professionally as Viya—sold a rocket launch for around 40 million yuan ($5.6 million). The live, online shopping extravaganza the 34-year-old hosts most nights for her fans across China is part…

How publishers are supersizing the Holiday gift guide
29 Jun: How publishers are supersizing the Holiday gift guide

For years, media brands have made an annual event out of their holiday gift guides. Now, they’re using that influence to sell stuff through dedicated online shops, retail pop-ups, exclusive products and branded merch. Take American Vogue as an example. This year, Vogue is betting readers want to buy a bit of its own brand, too. Readers can purchase, among other…

The 10 social media metrics you can't afford to forget
28 Jun: The 10 social media metrics you can’t afford to forget

The more data we collect about our marketing activities, the more doors can open to lead us to further success. Publishing articles, sending messages, and posting on social media are all activities that businesses can track and measure in one way or another to help them determine how close they are to hitting their goals. 
The lists of metrics accompanying each marketing…

The future of experiential retail in the era of coronavirus
27 Jun: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services. What’s the purpose of a store? Technically, it’s to offer up products to customers and, more importantly, get them to buy those products. But in recent years, the purpose of a store has been…