The experience of shoe-shopping for young kids is deceptively complex. At first glance, it’s all about the child – but as many parents know, it can be just as much an experience for them. The reasons why are universal: Kids’ feet are continually growing, and many kids can’t articulate what they want, even after shoebox after shoebox comes out of the…
In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending more and more on marketing strategies that utilize influencers and we estimate that the industry as a whole will be worth between $5-10 billion by 2020. Skeptics, unsure about the viability and effectiveness of influencer marketing in its earlier days, have since come to embrace it….
China’s $1.94 trillion e-commerce is the largest in the world, and more than three times that of the number two U.S. market, according to a newly released eMarketer report. And the rise of New Retail there, which blends the best of online and offline commerce to drive higher levels of engagement between brands and consumers, is inspiring innovations in retail…
Twitter’s communities don’t just reflect the most important topics of the day, they shape the global discourse through real-time conversations and debates. People on Twitter aren’t observing passively; they’re generating significant cultural movements in real-time. This is why it’s so important for brands to listen to what people are talking about on the platform. Now, more than ever, businesses must track…
Let’s start with the basics. The Second Payment Services Directive (PSD2) was officially published by the European Commission in December 2015 and follows on from the First Payment Services Directive (PSD1), which was implemented in 2009. PSD2 will go live from 13th January, 2018 and will have implications for all companies in Europe that deal with payments, ranging from how…
With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers have become the core consumer focus for a great majority of retailers in 2019. These cohorts share many traits; they’ve had the most exposure to the internet, mobile devices, social media, and more. However, it would be a mistake for marketers to simply lump both generations…
E-commerce has created a seismic shift in the way consumers shop and pay for their purchases. Our J.P. Morgan 2019 Global Payments Trends Reports series attempts to answer some key questions: what are the influences, technological advances and consumer trends of which merchants must be aware to remain competitive? Following on from the success of last year’s series, we have…