Industry insights blog

Ecommerce in Europe: €621 billion in 2019
13 Jun: Ecommerce in Europe: €621 billion in 2019

Ecommerce in Europe is forecasted to be worth 621 billion euros by the end of 2019. This would mean an increase of 13.6 percent compared to the situation last year, when ecommerce was worth 547 billion euros. The prediction comes from the latest Ecommerce Foundation report on ecommerce in Europe. This study also found that Scandinavian countries keep ranking high in…

10 predictions for customer service in 2019
12 Jun: 10 predictions for customer service in 2019

Customer service is undergoing its most dramatic transformation since automatic call distribution prompted the beginning of call centers in the 70s. For decades there wasn’t much change despite innovations such as touch-tone dialing, 1-800 numbers, and interactive voice response systems – technologies that became widely available by the mid 80s. Even the emergence of email didn’t have a significant impact,…

How consumers browse and pay
11 Jun: How consumers browse and pay

With an array of options at their fingertips, consumers find and pay for retail purchases ranging from clothing to cosmetics through a variety of channels. Consumers might seek the help of an employee in a brick-and-mortar store, or they may shop outside the four walls of a physical store with their smartphones and computers.
But there is an apparent connection between…

Has GDPR improved brand experience? Most consumers aren't convinced
10 Jun: Has GDPR improved brand experience? Most consumers aren’t convinced

With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse. As we approach the first anniversary of the General Data Protection Regulation (GDPR) coming into force, brands should be disappointed to learn that just 31% of consumers think their…

How to measure B2B social media marketing success
09 Jun: How to measure B2B social media marketing success

B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track… Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in tracking ROI beyond the usual likes and followers. These metrics are half measures — they hardly ever go…

A simple guide to Instagram influencer marketing in 2019
08 Jun: A simple guide to Instagram influencer marketing in 2019

Here’s all you need to know about the current state of Instagram influencer marketing, how much campaigns cost, and how to go about running one… Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative…

Marketing in the age of Alexa
07 Jun: Marketing in the age of Alexa

The autonomous car dropped Lori at her home and then left for its scheduled service at the dealership. It would be back in time to take her to the airport the next morning. On the way into her house, Lori gathered the drone deliveries from the drop box on her stoop. The familiar voice of Eve, a next-generation smart assistant…