Cross-Border Commerce Europe publishes the third edition of the “TOP 16 Countries Cross-Border Europe”: an annual ranking of the best 16 European countries in cross-border online shopping.
Aged 55 and older, this relatively new profile with a traditional shopping style has immense buying power that justifies e-tailers’ investment in them.
Who has influence, in Amazon’s opinion? All Amazon customers. As such – how Amazon does influencer marketing is much different than how most marketers approach influencer marketing today. Where most brands are managing one or two word-of-mouth marketing programs on average (influencer, advocacy, referral and/or loyalty), Amazon is executing four, and then some. From Amazon’s Influencer Program to Amazon Prime, there’s a program for…
Small business owners understand better than most that there’s no shortcut to success. The recipe for long-term viability includes hard work, discipline, and a laser-like focus on customer needs. Unfortunately, many small business owners struggle to carry this same approach into their marketing. It’s understandable because, in the ultimate catch-22, the day-to-day work of running a business often leaves little time…
Shop Pay—the highest-converting checkout on the Internet—takes a critical step in becoming the preferred checkout for all merchants. Starting with Facebook and Instagram later this summer and followed by Google in late 2021, Shop Pay will be available to more than one million merchants across both platforms—even if they don’t use Shopify’s online store.
Each day, more than 1.8 billion people…
In Europe, the most popular online marketplaces are Amazon and eBay. But of course, there are many more interesting platforms for retailers looking to sell their products to local customers. Let’s have a look at the most popular marketplaces in Europe.
Is your company the next Amazon? With Lightspeed or Shopify, both optimized for cross-border ecommerce, you can conquer Europe with…
Search results pages are crowded these days, with everyone vying for a spot at the top. This means that if you want good placement for a simple, generic search term, you’re going to face a lot of competition.
That’s why, when conducting keyword research, it’s important to target lengthy, highly-specific keywords — these are known as long-tail keywords.
Long-tail keywords are usually…