2020 wasn’t just the year of e-commerce; it was the year of DTC e-commerce. As the pandemic hit and stores lost foot traffic, beauty customers flocked to DTC sites and caused unanticipated sales spikes. As a result, brands have been rushing to increase the pace of their site developments to maintain customer loyalty. New features that have been accelerated this…
For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform.
But, while Instagram has been a great place for brands to…
Grocery stores have long been a staple of the global economy. But it wasn’t until the Covid-19 pandemic that most people realized just how vital they are. As lines of shoppers wrapped around stores and toilet paper were nearly possible to come by, grocery stores were forced into the spotlight. Stores quickly pivoted to provide shopping experiences that were safe…
When it comes to imagining the future, customer service often gets painted in a dystopian light. Take the 2002 sci-fi film Minority Report. Tom Cruise’s John Anderton walks into the Gap, an identity recognition system scans him, and a hologram asks about a recent purchase.
There’s something unsettling about this portrayal—an unsolicited bot seems to know everything about you (or, as in…
Belgian Data Protection Authority (“Belgian DPA”) signed a cooperation agreement with DNS Belgium, the organization managing the “.be” country code top-level domain name. The purpose of the cooperation agreement is to allow DNS Belgium to suspend “.be” websites that are linked to infringements of the EU General Data Protection Regulation (the “GDPR”).
The cooperation agreement establishes a two-tier cooperation system: …
Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both…
You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Well, we’re here to break it down for you and set you up for success, so read on. Did you know? A long and confusing checkout process is one of the top 5 reasons why people abandon their carts. And who…