Industry insights blog

Has the Amazon beauty reckoning finally arrived?
02 Apr: Has the Amazon beauty reckoning finally arrived?

When Sephora and Ulta officially closed all stores last week to follow U.S. government mandates around controlling coronavirus, beauty brand holdouts began to seriously reconsider distribution elsewhere — namely Amazon. For luxury, prestige and the indie beauty brands, the platform’s proposition in a Covid-19 climate is more than tempting.
Beauty and personal-care products interestingly clear Amazon’s new shipping restrictions announced last…

Understanding the COVID-19 effect on online shopping behavior
01 Apr: Understanding the COVID-19 effect on online shopping behavior

I don’t think it’s too soon to say that the COVID-19 global pandemic will likely be one of the defining events of 2020, and that it will have implications that last well into the decade. The situation is rapidly changing. The amount of people deemed safe to gather in a single place has dwindled from thousands, to hundreds, to ten….

Why focus on micro-influencers for better marketing in 2020
31 Mar: Why focus on micro-influencers for better marketing in 2020

The ANA’s first Influencer Marketing Conference in New York last year brought tons of insights from attendees on what to expect in the niche. The takeaways are many, but this one from Karla Ruiz is worth sharing once again: “Forget about vanity metrics (likes and followers). Trust is still the No. 1 most important quality look for social media influencers.“…

Most popular luxury brands items bought online
30 Mar: Most popular luxury brands items bought online

Nothing can predict sales and future growth for a luxury brand quite as well as its popularity online right now. That’s why we’ve analysed how the world’s top luxury brands are ranking online and what’s making them so popular among affluent consumers in 2019.
Because the share of online interest is a reliable indicator of future sales, we expect the luxury brands…

Fashion and beauty brands are taking AR more seriously
29 Mar: Fashion and beauty brands are taking AR more seriously

Augmented reality is driving sales on top of engagement for fashion and beauty brands that are investing in the technology, either through social media platforms or on their sites. On e-commerce sites, viewing 3D models in AR increases conversion by up to 250 per cent. While AR skills are still nascent, tech platforms are investing in tools to make it more accessible.
Last week,…

It’s time to think omnichannel shopper, not just omnichannel
28 Mar: It’s time to think omnichannel shopper, not just omnichannel

There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
As online capabilities have grown, the industry has largely concentrated on developing…