Industry insights blog

eCommerce will be biggest retail channel by 2021
16 Jan: eCommerce will be biggest retail channel by 2021

With the majority of the global population now online, retail is undergoing a digital revolution that spans ecommerce and physical stores. According to data presented during a Euromonitor webinar, ecommerce is going to drive 60 percent of total global retail sales growth in the coming years, and it will become the largest retail channel in the next two years out of…

Email send time matters — a lot
15 Jan: Email send time matters — a lot

You might have the absolute perfect email for shoppers, but if it doesn’t get in front of them at the right time, they’ll never even see it. This recognition has led to years of marketers thinking through send time optimization, trying to find the best time of the day to boost opens and clicks by conducting rigorous testing and analytics, which…

Detailed email marketing insights spanning 20 industries
14 Jan: Detailed email marketing insights spanning 20 industries

Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results.
And over the past several years, we’ve had countless users ask for industry benchmarks based on real campaign data, but we didn’t have…

The best time to post on Instagram in 2020
13 Jan: The best time to post on Instagram in 2020

When is the best time to post on Instagram?  Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST. But is that the best time to post on Instagram for your business? Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best…

Think with Google contributors share their marketing pearls of wisdom
12 Jan: Think with Google contributors share their marketing pearls of wisdom

It’s that time of year again — a moment to reflect and refresh. Below are 10 marketing pearls of wisdom we’ve heard from Think with Google contributors around the world this past year. We hope they’ll inspire your work in 2020, whether that means rethinking a long-held approach, launching a new campaign, or encouraging you and your team to take a…

Google introduced the newest addition to mobile search ads — lead form extensions
11 Jan: Google introduced the newest addition to mobile search ads — lead form extensions

Recent data shows that mobile conversion rates are lower than desktop. To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help…

Top 10 content marketing trends to watch for in 2020
10 Jan: Top 10 content marketing trends to watch for in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy of content creation, but knowing which type, channel…