Retail leaders will embrace AI to elevate CX

The retail industry is gearing up for an artificial intelligence-first revolution, with customer experience (CX) at the center of this massive shift. AI is poised to become an essential instrument for retailers, enabling them to outpace competitors, provide standout personalized services, and keep CX at the core of their business strategy, creating a flywheel effect on revenue.
One of the most significant benefits of AI for retailers is its ability to hyperpersonalize the shopping experience. By analyzing data on customer behavior and preferences, AI-powered systems can provide personalized recommendations and tailored promotions that resonate with individual shoppers. In fact, the Zendesk 2024 CX Trends Report shows over 70 percent of customer experience organizations think that AI will benefit their business by adding a personal touch similar to the warmth and familiarity you get from human service.