Online retailers disappoint customers – here’s how

Most online shoppers are at least occasionally let down. It appears that online customer service could use some improvement. The 2024 Online Retail Trends Report, a survey of more than 1,500 U.S. and U.K. consumers commissioned by integration platform as a service (iPaaS) Celigo, revealed that 88% of U.S. and 79% of U.K. respondents said that online retailers failed to meet their expectations at least once in the past year.