What’s next in fashion?

The fashion industry has navigated some turbulent times in recent years. So, what can we expect in 2024? McKinsey & Company’s eighth annual State of Fashion report combines analytical perspectives from leading McKinsey experts with insights from fashion industry executives across multiple markets. Covering consumer attitudes, fashion trends, the global economy and supply chain dynamics, State of Fashion provides a detailed overview of what’s next. In this blog, we bring you the key takeaways from this insider’s guide.