5 Essential LinkedIn ads metrics for B2B marketers

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you’re like most B2B marketers, you’re taking an especially close look at your LinkedIn Ads performance. After all, you know your target audience is active on the platform, but you still need to show results.
And therein lies the challenge.
Optimizing your campaigns is essential to improve your return on investment for any marketing channel. But to do so effectively, you must evaluate the right data.