Win-back emails guide

One of the major challenges facing e-commerce companies today is customer retention. Acquiring new customers takes time, effort, and resources, so when a customer stops buying your products or using your services, it can be tough to make up that lost revenue. 
Fortunately, depending on why the customer has lapsed, you can likely win them back with a win-back email campaign. By sending a win-back email (or several, if you’re sending a series), you can get customers who have lost interest in your brand to come back and boost your long-term revenue and customer retention. Let’s look more closely at what a win-back email is and how to create successful win-back campaigns.