How market leaders measure influencer marketing

It’s never been more important to be able to measure the effectiveness of influencer marketing. The good news is, with the rise of influencer marketing technology, there are now more ways to measure influencer marketing than ever before.
With all these metrics at your fingertips, it can quickly become confusing to determine which metrics to use. Faced with this dilemma, many marketers have sought after the mythical “single metric” that paints the complete picture of influencer marketing success.