The top 6 segmented marketing trends to maximize ROI

As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace.
One tried and true marketing technique is segmentation, which enables brands to launch targeted, personalized marketing campaigns. If done correctly, market segmentation can lead to significantly more returns on marketing efforts. But remember that segmentation is always undergoing changes. Today, we’ll cover some of the top segmented marketing predictions for 2024 to help your brand maximize customer acquisition and customer retention.