3 Emerging influencer trends that marketers should watch

Influencer marketing continues to prove its value, which is why it comes as little surprise that it is set to play a bigger role in product development, impact the 2024 election and make headway into pharma and other industries. Adam Rossow of Group RFZ helps marketers stay ahead of the curve by detailing these three trends that he expects to unfold in this ever-changing field.
Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.