The end of SEO as we know it

Is SEO dead? The foundation of the $80 billion SEO market is cracking and something new is being born: LLM Optimization (LLMO). And the companies that understand this shift first will own a massive competitive advantage. The search paradigm has already changed. Users aren’t clicking through search results anymore, they’re getting complete answers directly from AI.
Think about your own behavior. When was the last time you scrolled through multiple Google results for a simple question? Increasingly, we’re all turning to ChatGPT, Claude, or Perplexity and getting comprehensive answers in seconds.