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NEW
TOP 100 Global Marketplaces Report 2024
€690 excl. VAT
Digital Cross-Border Marketplaces Report
As the origin of most marketplaces is not within EU16 countries, we decided to research to map the TOP 100 marketplaces and extend it from EU16 to EU28, including Eastern Europe. We have gathered marketplaces worldwide, checked their cross-border results for all European countries, and listed the TOP 100.
To optimize the research, we have made several changes to the methodology we used for the TOP 500.
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The “TOP 100 Cross-Border Marketplaces Europe” Report is the annual analysis of the best global cross-border platforms operating in Europe, EU28, including the UK.
In 2023/2024, the European cross-border e-commerce market reached a staggering €326 billion, of which €225 billion, or 69%, was generated by online marketplaces. This reflects the critical role that these platforms play in connecting consumers and businesses across borders, underscoring their importance as key drivers of the digital economy in Europe.
Prominent players like Amazon and eBay continue to dominate, capturing over half of the marketplace-driven turnover. However, the top 100 cross-border marketplaces stand out with a remarkable €197.01 billion turnover, reflecting a 39.29% growth. This highlights the resilience of Europe’s marketplace ecosystem. Despite this growth, the share of marketplaces in total e-commerce GMV is projected to slightly decline from 69% to 67.9% by 2025, signaling potential market maturation. Meanwhile, overall cross-border GMV is expected to rise, with 97.30% of visitors forecasted to be cross-border in 2025, highlighting the continued growth and expansion of the cross-border market.
The TOP 100 eRank is a relevance ranking obtained by the ponderation of four primary parameters:
- Cross-border online sales across 28 European countries (EU + UK, Switzerland, Norway)
- SEO indicators for cross-border performance
- Coverage of countries (cross-border score)
- Volume and percentage of cross-border visits
The above-mentioned criteria are combined with five secondary weighted parameters:
- Marketplace business models (B2B, B2C, P2P, C2C); Pan-European brand strategies; AI & Big Data strategies; Customer services offered and Marketplace type (Hybrid or Pure): the ranking favors hybrid third-party (3P) B2C marketplaces aiming for higher 3P seller share and increased cross-border GMV.
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| Publisher | Cross-Border Commerce Europe |
|---|
Cross-Border Commerce Europe is the EU Retail business accelerator providing valuable information and partner connections for companies that want to start or scale their cross-border e-trading within, from and to Europe. This positioning is unique in the EU market.
Cross-Border Commerce Europe, CBCommerce.EU has become the recognized publishing, research and event group on EU Commerce business intelligence. This fast-growing knowledge and network platform boost the International C-Level Retail executives’ community from 9000+ companies.
Members and partners of this European platform have access to bi-annual Cross-Border C-Suite events, quarterly Cross-Border eCommerce market research reports, weekly industry insights newsletter, blog and knowledge centre with global benchmarking.
If you need custom research, or you are interested in becoming a research partner or in sponsoring our reports, please contact our team.
For any help, please read the FAQ (Frequently Asked Questions) or Contact our Helpdesk.
Cross-Border Commerce Europe, CBCommerce.EU has become the recognized publishing, research and event group on EU Commerce business intelligence. This fast-growing knowledge and network platform boost the International C-Level Retail executives’ community from 9000+ companies.
Members and partners of this European platform have access to bi-annual Cross-Border C-Suite events, quarterly Cross-Border eCommerce market research reports, weekly industry insights newsletter, blog and knowledge centre with global benchmarking.
If you need custom research, or you are interested in becoming a research partner or in sponsoring our reports, please contact our team.
For any help, please read the FAQ (Frequently Asked Questions) or Contact our Helpdesk.
- Once you buy the product, on your user profile, you will find the Order Summary with a link to each product you purchased.
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