Why the luxury experience needs an AI moment

By enhancing the human connection, artificial intelligence enables luxury brands to redefine exceptional service at scale and sharpen their relevance for new generations of clients. Slower sector growth, intensifying competition, and client dissatisfaction give brands compelling reasons to act now and seize opportunities to:             
• Meet rapidly changing client expectations. BCG’s global survey reveals that clients have high service expectations shaped by their positive experiences in other sectors. They also shop online more frequently and increasingly accept AI’s role in the luxury shopping experience.