Customer acquisition via LLMs: What companies need to know

The digital landscape is undergoing a seismic shift. For decades, businesses have focused their digital visibility efforts on a single north star: Google search rankings. But the rise of Large Language Models (LLMs) like ChatGPT, Claude, Google’s own Gemini, and others is fundamentally changing how users discover information and interact with brands online. This transformation requires companies to rethink their traffic and customer acquisition strategies or risk becoming invisible in this new paradigm.