The impact of AI search on SEO traffic

We conducted a study to find out how AI search (including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity) could impact digital marketing and SEO industry traffic and revenue over the coming years. Based on over 500 high-value digital marketing and SEO-related topics and subtopics, translated into specific search terms and prompts.
What we learned could help the digital marketing industry prepare for an AI-dominant future. Here are our key findings and what they might mean for you: