How to ensure your brand is found in the new era of bots

With OpenAI, Amazon, Visa, and Mastercard all rolling out AI shopping agents that make purchases on your behalf, a big shift is underway: your largest source of web traffic may no longer be people — it’s bots.
AI-driven referral traffic is surging. Adobe reported spikes of 1,200% or more from last year. And as shopping agents make headlines and reshape how consumers discover and buy, the pressure is on brands to ensure their websites are visible, crawlable, and built to perform.