TOP 20 Fashion Retail Europe: Annual Ranking 2022

Cross-Border Commerce Europe publishes the first edition of “TOP 20 Fashion Retail Europe 2022”: the annual ranking dedicated to the online Fashion sector, retail’s leading online sector.

Brussels, 15^th September 2022 – Cross-Border Commerce Europe, the platform stimulating cross-border e-commerce in Europe, releases a significant research paper covering and ranking the top online fashion retailers and marketplaces in Europe.

The total online EU fashion market generated €119B turnover in 2021 and is estimated to reach €175B in 2025 (+50%). This growth is supported by C2C marketplaces offering resale and second-hand sustainable fashion.

Post-Covid macro-economic deteriorations and inflationary pressures due to the geopolitical implications of the Ukrainian war are increasingly affecting customers’ shopping behaviour. 

As prices rise, European fashion demand will be heavily impacted in 2022. Increasing freight, energy, raw materials and labour costs are factored into consumer prices. Given the significant increase in online returns, it is clear that inflationary pressures are increasingly affecting customers’ shopping behaviour. It described how customers, after buying something, might realise when looking at their bank balance that they did not have as much money as they thought they had.

The online fashion market will inevitably increase over the next five years

The total EU online Retail B2C market was worth €639B in 2021. Fashion represents 18% of this total online market. The total online EU Fashion turnover was €119B in 2021, representing a market share of 25% of the total online Fashion market. This market share will grow from 25% to 33% in 2025. Consumers will continue to purchase more and more fashion online as the online shopping experience increasingly meets consumer expectations. Many online shopping behaviours formed during the pandemic are here for the long term. Thus online sales will stay firmly above pre-pandemic levels.

TOP 20 Cross-Border Fashion Retailers and Marketplaces per GMV / Turnover

The leading Cross-Border Fashion key players are Zalando, Amazon, Shein, fast fashion player Inditex (Zara) and H&M. Zalando, with €14B GMV in 2021, has an online market share of 11.7% with the ambitions to double this by 2025 (>23%). This will result in a 5% total Fashion market share, competing with leaders Inditex realising 5.6% and H&M realising 4%.

New exploding C2C resale market leaders such as Vinted, learning €3.2B GMV (2.7% of the online fashion market share), aims to double to €6.4B by 2025 for a 25% resale market share, worth €24 bn. Etsy (Depop) and Vestiaire Collective operate as new Unicorns in the same promising market. eBay Europe realised 25% of its GMV (worth €23B) in ‘Fashion’, an increase compared to the pre-Covid period, mainly due to the more sustainable consumer mindset.

TOP 5 Cross-Border DNVB (Digital Native Vertical Brands)

Born on the web, Allbirds, Gymshark, NA-KD, Qwertee, and Stitch Fix are online newcomers profiling as Digital Native Vertical Brands. They will play a key role in online fashion innovation. Its mission is to change how people find clothes they love by embedding new technologies in their online journey.

The rise of virtual fashion

This technology, as we also see with virtual try-on e-commerce software solving online sizing issues and minimising returns, can support companies addressing sustainability issues. For example, the luxury brand Gucci launched a metaverse version of its real-world Gucci Garden on Roblox. We will see substantial tech investments in online shopping in the coming years.

“As fashion is the first sector of the online cross-border retail market, I am grateful to our market research team for this first edition of the “TOP 20 Fashion Retail Europe” report. It makes online fashion operating in Europe more transparent and stimulates cross-border for this entire sector”, concludes Carine Moitier, Founder of CBCommerce.EU.

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About Cross-Border Commerce Europe

Cross-Border Commerce Europe is the European network and knowledge platform for all eCommerce and omnichannel players present in at least three countries in Europe. CBCommerce.eu brings the different actors in contact with each other to increase visibility, share knowledge and figures, and discover trends and specificities of each European country.

Please contact Carine Moitier, Founder and Managing Director, for any press enquiries – PRESS ENQUIRIES

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Press Coverage

Benelux

The Right Size
Totale online modemarkt EU zal naar verwachting met 50 procent stijgen
https://therightsizemagazine.nl/totale-online-modemarkt-eu-zal-naar-verwachting-met-50-procent-stijgen/

Fashion United
Online EU modemarkt groeit met 50 procent tot 2025
https://fashionunited.be/nieuws/business/online-eu-modemarkt-groeit-met-50-procent-tot-2025/2022091536337

Gondola
Europese onlinemode goed voor 119 miljard euro
https://www.gondola.be/nl/news/europese-onlinemode-goed-voor-119-miljard-euro
La mode en ligne au sein de l’UE représente 119 milliards d’euros
https://www.gondola.be/fr/news/la-mode-en-ligne-au-sein-de-lue-represente-119-milliards-deuros

Emerce
About You geeft winstwaarschuwing
https://www.emerce.nl/nieuws/about-you-geeft-winstwaarschuwing
Emerce Fashion: ‘Online fashionmarkt groeit 50 procent tot 2025’
https://www.emerce.nl/nieuws/online-fashionmarkt-groeit-50-tot-2025

Retail Detail
“Onlinemodemarkt wordt nog helft groter in 2025”
https://www.retaildetail.nl/news/mode/onlinemodemarkt-wordt-nog-helft-groter-in-2025/
La mode en ligne croîtra de moitié d’ici 2025
https://www.retaildetail.be/fr/news/mode/la-mode-en-ligne-croitra-de-moitie-dici-2025/

Les géants de la mode rapide Zara et Shein se lancent dans la seconde main
https://www.retaildetail.be/fr/news/mode/les-geants-de-la-mode-rapide-zara-et-shein-se-lancent-dans-la-seconde-main/

DACH

Online Marktplatz
Cross-Border Commerce Europe: Die TOP 20 Online-Modehändler und Marktplätze in Europa
https://www.onlinemarktplatz.de/214692/cross-border-commerce-europe-online-modehaendler-und-marktplaetze-in-europa/

Klamm
Cross-Border Commerce Europe: Die TOP 20 Online-Modehändler und Marktplätze in Europa
https://www.klamm.de/news/cross-border-commerce-europe-die-top-20-online-modehaendler-und-marktplaetze-in-europa-14N214692.html

Internet World
Studie: Online-Modemarkt in der EU wird bis 2025 um 50 Prozent wachsen
https://www.internetworld.de/plattformen/online-handel/studie-online-modemarkt-in-eu-2025-um-50-prozent-wachsen-2798274.html

SAZ Sport
Studie: Online-Modemarkt in der EU wird bis 2025 um 50 Prozent wachsen
https://www.sazsport.de/markt-politik/e-commerce/studie-online-modemarkt-in-eu-2025-um-50-prozent-wachsen-2798371.html

e-Tailment
Bofrost, Erzeugerpreise, Retail Media, Zalando, Fed Ex, Werbung, Amazon, Messenger-Dienste, Newsletter, Expedia
https://etailment.de/news/morning_briefing/morning-briefing-bofrost-erzeugerpreise-retail-media-zalando-fed-ex-amazon-werbung-messenger-dienste-newsletter-expedia-24086

E-Commerce Magazin
Onlinehandel mit Mode: Trotz Krise weiter auf Wachstumskurs
https://www.e-commerce-magazin.de/onlinehandel-mit-mode-trotz-krise-weiter-auf-wachstumskurs/

Textile Network
Erste Ausgabe der „TOP 20 Fashion Retail Europe“
https://textile-network.de/de/Fashion/Erste-Ausgabe-der-TOP-20-Fashion-Retail-Europe

France

Ecommercemag
Quels sont les plus grands retailers et marketplaces dans la mode en ligne en Europe ?
https://www.ecommercemag.fr/Thematique/retail-1220/barometre-etude-2168/Breves/Quels-sont-les-plus-grands-retailers-et-marketplaces-dans-la-374952.htm

Spain

Fashion United
El mercado de la moda online en la UE crecerá un 50 por ciento hasta 2025
https://fashionunited.es/noticias/empresas/el-mercado-de-la-moda-online-en-la-ue-crecera-un-50-por-ciento-hasta-2025/2022091639436

Modaes
El ecommerce de moda crecerá otro 50% hasta 2025 mientras la cuota online del sector engorda
https://www.modaes.com/empresa/el-ecommerce-de-moda-crecera-otro-50-hasta-2025-mientras-la-cuota-online-del-sector-engorda

Italy

Fashion Magazine
Zalando, Amazon e Inditex sul podio dell’e-commerce cross-border europeo
https://www.fashionmagazine.it/market/un-business-da-175-miliardi-nel-2025-zalando-amazon-e-inditex-sul-podio-delle-commerce-cross-border-europeo-110150

International

Business Specialists
On-line style market price €175 billion in 2025
https://businesspecialists.com/on-line-style-market-price-e175-billion-in-2025/

Ecommerce News
Online fashion market worth €175 billion in 2025
https://ecommercenews.eu/online-fashion-market-worth-e175-billion-in-2025/

Fashion Network
Zalando, Amazon, Inditex lead in European cross-border fashion e-tail
https://ca.fashionnetwork.com/news/Zalando-amazon-inditex-lead-in-european-cross-border-fashion-e-tail,1439038.html
Zalando, Amazon e Inditex lideram caminho do comércio eletrónico transfronteiriço na Europa
https://pt.fashionnetwork.com/news/Zalando-amazon-e-inditex-lideram-caminho-do-comercio-eletronico-transfronteirico-na-europa,1438221.html

9KD
亚马逊日本站将产品退货期限延长至2023年1月31日；Wish将上线商户退货管理项目
https://www.9kd.com/note/4179685

Morketing
Morketing Global Daily 9.14: Twitter Shareholders Vote for Musk’s Acquisition Proposal; Brazil’s Ebanx Enters Africa
https://www.morketing.com/detail/22938

Zephyrnet
Online fashion market worth €175 billion in 2025
https://zephyrnet.com/ecommerce/online-fashion-market-worth-e175-billion-in-2025/

Ecommerce News
Mercado da moda online valerá 175 mil milhões de euros em 2025
https://ecommercenews.pt/mercado-da-moda-online-valera-175-mil-milhoes-de-euros-em-2025/

MSN
These are the garments that we should buy at most per year
https://www.msn.com/es-es/estilo/shopping/estas-son-las-prendas-que-deber%c3%adamos-comprar-como-m%c3%a1ximo-al-a%c3%b1o/ar-AA17PeUA

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