Visa expands agentic commerce access in Europe

Visa has enabled live agentic commerce transactions across Europe, letting AI agents complete purchases with participating merchants. The transactions mark a shift from testing within controlled environments to live purchases at participating merchant websites, with agents browsing products, selecting items and initiating payments within parameters set by consumers.
In addition, the transactions are enabled through Visa Intelligent Commerce, Visa’s portfolio of initiatives supporting AI-driven commerce. They rely on explicit consumer authorisation, with agents operating within user-defined controls rather than acting independently of the cardholder’s instructions. Visa has worked with more than 30 European card issuers to support these transactions, alongside merchants including lastminute.com, Frasers, Cleverbridge and BrickDepot, spanning the travel, retail and ecommerce sectors.