The 5 Google AI Mode ad formats (and how they work)

Ads have been showing within Google’s AI Mode since around the 19th of November 2025. This is despite the announcement at Google Marketing Live in May, with testing apparently being in motion for months before the first discovery, though I’m using the November 2025 date as a key milestone in the rollout, as this was when they had clearly ramped up their appearance significantly. 

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