Where AI actually belongs in the store

Every retailer we talk to has AI on the agenda right now. Whether it shows up as a board-level priority, a vendor slide, or a question from a prospect we are engaging with, the conversation is unavoidable. And for the most part, that’s a good thing. The store associate has needed better tools for a long time.
But as we have watched AI move from conference buzzwords into actual product roadmaps, one distinction keeps coming up that the industry is not talking about: where in the associate experience does AI actually belong.