Your definitive guide to AI-powered mobile marketing

AI is changing how apps grow. See where it adds value across the funnel, how to deploy personalization and automation, and how to measure impact in a privacy-first mobile ecosystem. Artificial intelligence (AI) and machine learning (ML) are becoming essential to mobile marketing. Growth teams face more data than they can manually process, user journeys that span multiple devices and channels, and rising expectations for relevant experiences. At the same time, privacy frameworks such as Apple’s App Tracking Transparency (ATT) and SKAdNetwork (SKAN), along with changing rules and regulations, e.g. the European Commission’s Digital Markets Act (DMA), have impacted  when and how marketers and developers can access user  data, making predictive modeling and the ability to gain insights from aggregated data sets critical to sustainable campaign optimization and performance.