What Black Friday reveals about how LLMs understand ecommerce

Analysis of 10,000 LLM responses reveals the domains and signals shaping AI-driven shopping – and what brands must do to stay visible. Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand.
So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the answers they generate.