Email marketing funnel guide: How to drive more revenue

Let’s get the bad news out of the way first… Consumer expectations have shifted and there’s no single type of funnel that’s going to convert everyone. What really works is creating personalized experiences that focus on the micro-moments within the shopper’s journey and using those to influence and capture the customer––again, and again, and again.
This is what retention marketing focuses on, and some experts have suggested that it be renamed to “ re-acquisition” to highlight just how important it really is in today’s market.