Black Friday marketing ideas for 2025

As the Black Friday advice starts flooding in, it’s getting harder to separate proven strategies from marketing noise. Some experts advise starting your campaigns in October, while others insist November is soon enough. Some swear by steep discounts, while others make room for a wider variety of perks. With conflicting advice everywhere, it’s hard to know which tactics will actually generate more revenue than last year—and which ones just sound good in theory.