Survey uncovers new gen Z & millennial shopping habits

A new survey by GoDaddy found the latest quirky shopping habits Gen Z and Millennials have adopted are changing the landscape of commerce — with some possibly unintended consequences. In the latest GoDaddy Consumer Pulse* survey of 1,500 U.S. consumers, half of Gen Z (54%) and Millennials (50%) polled in March prefer shopping methods that allow them to avoid other people, like Buy Online, Pick Up In-Store, self-checkout or online shopping, over shopping methods that let them interact with others. Fewer than 1 in 3 (29%) Gen X and Boomers feel the same way.