RCS in mobile messaging: A smarter way to connect and convert

Mobile messages rarely sit unread. Within three minutes of being received, 90% of them are opened—putting your brand in the palm of your customer’s hand almost instantly. But the real question isn’t if they’ll see your message. It’s what format will make them care enough to act. 
Not every messaging format is right for your brand. You have to consider which one will align with your best consumer’s expectations, whether that’s MMS (multimedia messaging), RCS (Rich Communication Services) messaging, or traditional SMS (short code message service) messaging.