The rise of conversational ads

Marketers are increasingly turning to innovative, personalized solutions to meaningfully engage audiences and build lasting relationships. Interactive content that drives conversions is now essential to shorten the path to purchase. With the rise of platforms like WhatsApp, Facebook Messenger, and voice assistants like Alexa or Google Assistant, consumers are engaging with brands in new ways and brands need a new approach to advertising that fosters personalized, one-on-one engagement.