How digital natives changed the game on legacy media

TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive. The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions.
Meanwhile, digital-first creators are raking in views, influence and cash at a pace that makes traditional networks look like retirement homes for irrelevance. Let’s look at the numbers that matter: