TikTok Shop steps up Europe expansion with US future unclear

E-commerce platform TikTok Shop said it will launch to users in France, Germany, and Italy on Monday, expanding its reach further into Europe even as TikTok faces being shut down in the U.S. if Chinese owner ByteDance does not find an American buyer.
The shopping arm of social media app TikTok has been available in the UK since 2021. It also launched in the U.S. in September 2023, and had strong sales over the holiday season last year. But TikTok’s future in the U.S. is uncertain unless Chinese owner ByteDance can find an American buyer.