GEO vs SEO: Which drives better search results in 2025?

ChatGPT stands as a search powerhouse, processing over 10 million queries daily – surpassing Bing’s visitor numbers. Google’s AI Overviews push even further, poised to reach 1 billion searchers this year. These numbers signal more than just statistics – they mark a defining moment where GEO SEO becomes essential for digital marketers and businesses.
The search landscape splits into two distinct paths. Traditional SEO maintains its focus on standard search rankings, while Generative Engine Optimization (GEO) targets visibility in AI-powered responses. The difference proves significant – early performance data shows AI-optimized content driving stronger conversion rates compared to conventional approaches.