The state of consumer data privacy legislation in 2025

Stay on top of the latest news and updates when it comes to consumer data privacy legislation in the US and abroad. Recent studies reiterate the critical importance of data protection in maintaining consumer trust. According to PwC’s 2024 Voice of the Consumer Survey, 83% of respondents consider data protection a top priority influencing their trust in brands. Additionally, Cisco’s 2024 Consumer Privacy Survey revealed that 67% of consumers have reviewed or updated their privacy settings on various apps and platforms in the past year, reflecting growing awareness and concern over data privacy. The CMSWire State of Digital Customer Experience 2024 report finds that with generative AI, organizations consider the data privacy (58%) to be the top risk ahead of cybersecurity problems (49%), protecting intellectual property (48%) and the related risk around copyright issues (plagiarism at 41%).