The shift in B2B buying behaviour

Discover the stark contrasts between the B2B and B2C buying worlds, and how these digital-savvy customers are starting to expect the same efficiency and innovation in their professional roles as they do in their personal shopping experiences. Plus, learn how to streamline procurement processes, enhance customer satisfaction, and boost profitability through PXM practices.
The typical B2B purchase journey is filled with bureaucratic red tape, convoluted procurement processes, and protracted vendor negotiations; it can often feel like sailing a ship through a sea of molasses.