The typical B2B purchase journey is filled with bureaucratic red tape, convoluted procurement processes, and protracted vendor negotiations; it can often feel like sailing a ship through a sea of molasses.
Industry Insights Blog
The shift in B2B buying behaviour
The typical B2B purchase journey is filled with bureaucratic red tape, convoluted procurement processes, and protracted vendor negotiations; it can often feel like sailing a ship through a sea of molasses.
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