How to win the Buy Box on marketplaces

What is the most important thing for marketplace sellers? Exactly, the Buy Box! If you don’t have the Buy Box for your products on marketplaces, you are at an enormous competitive disadvantage. Between 50 and 80% of all sales go to the Buy Box on marketplaces (depending on the marketplace). So how can a retailer increase the chances of winning the Buy Box?
This article serves as your strategic playbook, offering a balanced blend of insights and actionable strategies to conquer the Buy Box across Europe’s most important marketplaces such as Amazon, Zalando, Cdiscount, Bol.com, etc.

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