5 Generative AI use cases in ecommerce

Generative AI is transforming industries, with eCommerce set for some of its most significant changes this decade. One popular application of the emerging technology is in content creation, with over 80% of marketers using GenAI for social media copy and images. Within eCommerce merchandising specifically, GenAI is streamlining content creation by allowing teams to automatically enrich product attributes, improve data hygiene, enhance product descriptions, and more — all at the speed of AI.